The unlimited marketing possibilities of SMS
SMS marketing is a technique of sending customers short promotional or informational text messages over the phone. Contrary to popular belief, this technique is still relevant and even offers unlimited possibilities to companies wishing to maintain communication with their customers or to optimize the security of their platform.
SMS to inform customers and prospects
Sending SMS to your customers and prospects allows you to inform them as quickly as possible. According to statistics, just over 98% of text messages are read within a minute of receiving them.
This marketing technique can be used in many situations:
- Offer new products or services;
- Grant an exceptional and ephemeral promotion;
- Notify your customers of a particular situation leading to temporary or permanent changes in your operation or your services;
- Closing your business during the holidays so that your employees can breathe;
- Handle an emergency.
SMS to help customers
A large part of the population communicates more easily by text message. Assistance or support by SMS would therefore allow these people to obtain all the help they need during their life.
Tel-Jeunes, a site intended for young people under 20 who need an attentive ear and information on social life, mental health, love or even sexuality, without undergoing judgment. Indeed, we have also developed their SMS system. At Appwapp, we are also at the origin of the SMS project of the Alloprof site, which aims to help students during their schooling.
SMS to reassure customers
More and more platforms are now opting for OTP (one-time password) or 2FA (two-factor authentication) to protect access to their customers’ accounts. The principle is simple. The user receives a numeric or alphanumeric code by SMS to confirm his identity each time he connects to the site or carries out a transaction.
This code can only be used once and expires after a certain period. These measures are in place to limit the risk of identity theft or hacking which could have serious consequences for both customers and companies.
Call on us for the development of your SMS projects!
It is easier to retain a client or audience that feels comfortable, free to express themselves, safe and considered. Informing them of various promotions or express offers is also a way to make more sales and therefore generate more income. These are the main reasons why you absolutely must include SMS marketing in your strategy.
We provide you with competent and experienced developers who will take charge of the design and development of your SMS project. With our experience of more than 10 years, we offer quality programs and the diversified content of our portfolio testifies to our efficiency. Do not hesitate to contact us for additional information.