The importance of UGC – User Generated Content
UGC or User Generated Content is a great way to take advantage of free user-generated advertising on the various digital media currently available, including social networks. But well beyond this gratuity, this concept makes it possible to create an authentic promotion, much more appreciated by the public.
What is UGC?
UGC, or User Generated Content, defines all textual, photo or video content created or shared by users to talk about a brand’s products on media such as social networks, e-commerce websites, blogs or discussion forums. It can be a tutorial, a review and comments, a post, a description article or simply a retweet for example.
How important is UGC?
UGC is a simple yet revolutionary concept in the field of digital marketing and it has many advantages for a company.
This is probably the biggest advantage of UGC. Indeed, advertisements broadcast on television or paid product placements made by influencers often raise doubts among consumers. The latter wonder, in fact, whether these affirmations are true or if it is just to sell.
It is then easier to convince potential customers to engage with authentic tests and comments from ordinary people who really used the products or requested the services. In addition, it allows the brand to evaluate public opinions and make appropriate improvements or explanations, if necessary.
Create the interest
In general, commercials only talk about the essentials while most customers are interested in practical details. This is why it is easier to stimulate their interest through comments, tutorials or descriptions of people who have actually used the product or service, and therefore who have really benefited.
As an example, a person will want to buy the coffee machine that their loved ones use after reading their post on social media and remembering the exquisite taste of coffee from home.
Links are an essential part of SEO. The more links leading to a product or brand, the better they will rank in search engine results, and therefore the more visibility they will get. In other words, all these links increase the awareness of the product.
In this digital age, advertisements and product placements must be complemented by UGC for a successful marketing campaign, and therefore to increase brand awareness and drive more consumer engagement.
GridBank is a marketplace specializing in the sale of authentic content created by users. It offers its services around the world and has a huge catalogue of videos covering a wide range of topics such as food, leisure, tourism, beauty and health. Feel free to visit and browse the website to discover its offers.